What is X-Tri Australia?
X-Tri Australia is an event organiser and sports marketing firm.
It specializes in event organization, development and co-ordination. Event quality is a vital component of development. Only events of the highest quality can possibly satisfy the needs of competitors, sponsors, the industry and the public into the future.
X-Tri Australia has already pioneered multisport concepts, working in a wide variety of triathlon, ocean swims and fun runs and launched the XTERRA concept ‘down-under’.
X-Tri currently produces and promotes two Ironman 70.3 events. The first of these is the Mercure Capricorn Resort Ironman 70.3 Yeppoon at Yeppoon, Queensland, held each August. X-Tri also organizes and promotes the Ironman 70.3 Canberra in mid-December.
The company also ran the 2006 ITU Long Distance Triathlon World Championships held in the ACT, Australia.
X-Tri expanded in the 2010/2011 season and was appointed as the operations and logistics manager for the national Weet-Bix Kids TRYathlon program, and was also the operations manager for the 10/11 national Nutrigrain Surf Iron man series. In 2012 X-Tri secured the licence for The Color Run in Australia and New Zealand and in 2013 will run this hugely popular event in locations around Australia.
The entire X-Tri crew is looking forward to working with competitors, commercial supporters and spectators alike as we push ahead with events that promote a great challenge to the individual competitor and also promote outdoor recreation and lifestyle sports in the community at large – most X-Tri events include a strong team component.